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Non-Fat Advertising: Golden Nuggets
I need to write an ad for a business owner. Actually, I need to come up with the first series of ads in a new radio campaign. This business owner builds new homes and he remodels. I know that he’s...
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Trial and Error Marketing
It’s either the small business owner trying the shotgun approach to advertising…or it’s their hired “marketing” person that took some marketing classes. And those classes fail to teach the realities of...
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TRACKING YOUR ADVERTISING
You’re a local business. Maybe you’re a plumber, dentist, jewelry store, restaurant, sporting goods store, or windshield chip fixer. You’re a business that relies on local customers picking up the...
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Online Advertising for the Small Business
I don’t recommend online advertising for the small, local business, unless you already have a consistent Radio or TV campaign running. If you’re not using the power of sound and words in your local...
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Non-Fat Advertising: Two Advertisers (with different advertising tactics)
Advertiser #1 always puts their “deals” in the newspaper. There’s something there almost every day. A sale of some kind. The doorbuster king of mattresses. Advertiser #2 uses the radio to talk mostly...
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A Touch of Cinnamon in Your Content
So I was making my ritual pot of coffee this Sunday morning. But I wanted to give it a “kick” of some sort. I grabbed the cinnamon (yes, cinnamon, not jalapenos or chili powder or NAILS, just cinnamon)...
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Small Business Advertising
Small Business Advertising So, there’s only one rule you need to follow with small business advertising. Just kidding. It’s a nightmare out there. You’re being told to do this and do that…and one thing...
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Billboard Clutter – Non-Fat Advertising
On the drive back from my parent’s farm yesterday I noticed all the billboards. It’s about 25 miles of Interstate driving. When you get about 20 miles from the city, the billboards start peppering...
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